Sales Training
Typical Training in a Small Business: “Sit next to John and do what he does.”
Brilliant. Only John is having a bad day today. And he’s passing that mindset, negativity and emotional baggage on to the new hire. And frankly, John sucks, too – you’re just too blind to even know it because you hire mediocrity and call it genius. Or worse, you just accept mediocrity in the interest of expediency and wonder why you’re still struggling.
Average company leaders may actually create some sort of “training” program for new hires. Ignoring the fact that they train average people and try to turn them into superstars – which will never, ever, ever, ever work – they will do their best to at least motivate their staffs a bit. They will teach them more details of their products and services, so they can talk more about how great “we” are – digging the Selfish Salesman Trench ever deeper.
Some will even bring in one of these various Sales Systems and give it a shot. A couple of them out there are even decent. But they are all missing the most glaring needs of any sales team.
Only the exceptional, very rare company actually trains on what matters most. How can you train on something you yourself don’t know? Can you teach someone to fly an airplane when you don’t know how? Can you teach someone to rebuild a jet engine when you don’t know how? Nope. You can’t. Duh.
Many companies put an average or even good salesman into a sales manager’s position thinking that his ability to sell means he will be a good sales manager. If you’ve tried that and failed, don’t feel bad. A million other guys did, too. And a million more will march right out and make the same costly mistake.
Do you want to know what lies at the heart of the only kind of sales training you really need to be doing?
Hint: you have never been through it before, nor have any of your sales staff.
Click to apply:
